Ethical Theories In Human Rights Philosophy Essay

Ethical Theories In Human Rights Philosophy Essay underlying the currently influential business and management theories. Ethics may be viewed as the study of human conduct with an emphasis on determination of right and wrong (Fraedrich and Ferrell, 1992). Together with this, it is the assumption that management must adhere to a narrow version of positivism that excludes any reference to intention (Ghoshal, 2005). According to (Mallor et al., 2010), for centuries, religious and secular scholars have explored the meaning of human existence and attempted to define a good life. Ethical theories and principles are the foundations of ethical analysis because they are the viewpoints from which guidance can be obtained along the pathway to a decision. The four ethical theories according to the text are rights theory, justice theory, utilitarianism, and profit maximization. The rights theory covers a range of ethical philosophies that holds that certain human rights are important and must be respected by other society and her rights. Rights are also considered to be ethically correct and legitimate given that a large or ruling population endorses them. Few rights theorists are stringent deontologists, and one of the few is the 18th century philosopher by name Immanuel Kant and his theory is known as the Kantianism. Kant viewed humans as moral actors that are free to make choices and he also believed that humans are able to judge the morality of any action by applying his famous categorical imperative. One of his formulations of the categorical imperative is Act only on that maxim whereby at the same time you can will that it shall become a universal law. The meaning of it is that we judge an action by applying it universally. The most important strength of rights theory is that it protects fundamental rights, unless some greater right takes precedence. A major criticism of the rights theory deal with the near absolute yet relative value of the rights protected, making it difficult to articulate and administer a comprehensive rights theory. The Justice theory which came into limelight by John Rawls in 1971 when he published his book entitled: A theory of Justice, the philosophical underpinning for the bureaucratic welfare state. He reasoned that it was right for governments to redistribute wealth in order to assist the poor and the destitute. Furthermore, Rawls expressed this philosophy in his Greatest Equal Liberty Principle: each person has an equal right to basic rights and liberties. He further limited the principle with the Difference Principle: social inequalities are acceptable only if they cannot be eliminated without making the worst-off class even worse off. Rawlss justice theory has application in the business context which requires decision makers to be guided by fairness and impartiality. The strength of Rawlss justice theory lies in its basic premise, the protection of those who are least advantaged in society. The ethical dilemma for managers is to determine the fair rules and procedures for distributing outcomes to stakeholders. Managers must not give people they like bigger raises than they give to people they do not like, for example, or bend the rules to help their favorites. On the other hand, if employees want managers to act fairly toward them, then employees need to act fairly toward their companies and work hard and be loyal. Similarly, customers need to act fairly toward a company if they expect it to be fair to them-something people who illegally copy digital media should consider. The criticism that justice theory with the rights theory is that it treats equality as an absolute, without examining the costs of producing equality, including reduced incentives for innovation, entrepreneurship and production. Utilitarianism entails a decision maker to maximize utility for society as a whole. Maximizing utility means achieving the highest level of satisfactions over dissatisfactions which means that a person must consider the benefits and costs of her actions to everyone in society. A utilitarian will take action only if the benefits of the action to society outweigh the societal costs of the action. There are two types of utilitarianism, act utilitarianism and rule utilitarianism. Act utilitarianism judges each act separately, assessing a single acts benefit and its cost to societys members. Rule utilitarianism judges actions by a rule that over the long run maximizes benefits over cost. The strength of utilitarianism as a guide for ethical conduct is that it is easy to articulate the standard of conduct; which coincides with values of most modern countries like the USA who is capitalist in nature by focusing on total social satisfactions, benefits, wealth and welfare. In general under ca pitalism, the interests of shareholders are put above those of employees, so production will move abroad. This is generally regarded as being an ethical choice because in the long run, the alternative, domestic production might cause the business to collapse and go bankrupt. If this happens, all of the companys stakeholders will suffer-not just its employees. According to the utilitarian view, the decision that produces the greatest good for the greatest number of people is best. In this case, that means outsourcing the jobs. The criticism of utilitarianism is that it is difficult to measure ones own pleasures, pains, satisfaction and dissatisfaction, let alone those of all of societys members. Profit maximization as an ethical theory requires a decision maker to maximize a businesss long-run profits within the limits of the law. This has been based on the laissez faire theory of capitalism first expressed by Adam Smith in the 18th century and more recently promoted by economists such as Milton Friedman and Thomas Sowell. Profit maximization is closely related to utilitarianism, but it varies essentially in how ethical decisions are made. Profit maximization optimizes total social utility by narrowing the actors focus, requiring the decision maker to make a decision that merely maximizes profits for himself or his organization. The strengths of profit maximization results in ethical conduct because it requires societys members to act within the constraints of the law and a profit maximizer, therefore, acts ethically by complying with societys mores as expressed in its laws. The criticism of profit maximizer is that if profit maximization results in an efficient allocation o f societys resources and maximization of total social welfare, it does not concern itself with how wealth is allocated within Society. An ethical theory that was not found in the text is that of rationalism, which this ethical theory focuses mainly on norms. The moral rationalism is that in which the decisive factor of the truth is not sensory but intellectual and deductive, and it has its major proponent in Emmanuel Kant (Llano, 2002). Mr. Kant attempted to change our everyday, clear, rational knowledge of morality into philosophical knowledge. He went after a technique of using practical reason to reach conclusions which are able to be useful to the world of experience. Kant is also known for his theory that there is a single moral obligation which he called the Categorical Imperative, and derived from the perception of duty. He further stated that these moral norms must be obeyed in all situations and circumstances if our behavior is to observe the moral law. In a way to improve corporate governance and corporate social responsibilities, according to Mallor et al., 2010, one can modify the corporate governance model to educate, motivate, and supervise executives and thereby improve corporate social responsibility. Corporate governance is the structure used to direct and manage business and affairs of the company towards enhancing prosperity and corporate accountability. Corporate critics however did propose a wide rang of cures, all of which have been implemented to some degree and with varying degrees of success. Ethical codes: Ethic codes in a way have been adopted by many large corporations and several industries to guide executives and other employees. The Sarbanes-Oxley Act required that a public company discloses whether it has adopted a code of ethics for senior financial officers, and to disclose any changes in the code or waiver of the codes application. The codes can be viewed in two ways; one sees the codes as genuine efforts to foster ethical behavior within a firm or an industry while others view regards them as thinly disguised attempts to make the firm function better, to mislead the public into believing the firm behaves ethically, to prevent the passage of legislation that would impose stricter constraints on business, or to limit competition under the veil of ethical standards. Better ethical codes make clear that the corporation expects employees not to violate the law in a mistaken belief that loyalty to the corporation requires it. These kinds of codes work best, however, when a corporation also gives its employees an outlet for dealing with a superiors request to do an unethical act. Ethical instruction: Some corporate organizations require their employees to enroll in classes that teach ethical decision-making. The idea is that a manager trained in ethical conduct will recognize unethical actions before they are taken and deter herself and the corporation from the unethical acts. Majority of corporations in this present day express their dedication to ethical decision-making by an ethics officer who is not only responsible for ethical instruction, but also in charge of ethical supervision. The ethics officer tends to be a mentor or sounding board for all employees who face ethical issues. Greater Shareholder Role in Corporations: As shareholders are the vital stakeholders in a corporation in a capitalist economy, several corporate critics argue that businesses should be more attuned to shareholders ethical values and that shareholder control of the board of directors and executives should be increased. Evidence suggests that sources of ethical dilemmas will continue to increase. To understand this assessment, it will be useful to look at four categories of conditions influencing ethical behavior: global, social, organizational and individual. Global: A variety of global conditions affect our lives and our society; many are well-known to all of us. They include the increasing influence of cultural values substantially different from those of our Anglo-Saxon heritage; impacts of a complex global economy on local economic structures; and our rapidly increasing technological capacity to communicate and interact with the global community. Within the past few years we have watched the beginning of the development of a new world order that will be substantially different from our sense of world order developed over the last half century. Among the implications resulting from this picture, two are especially important: (1) we as a people no longer have a secure sense of our role in the world or our control over it; and (2) it has become increasingly acceptable, and even logical, to admit that we simply dont know what the appropriate response is. This era of rapid change has an indirect but important influence on our sense of ethi cal appropriateness. Social: A more direct source of ethical conflicts is social change. Change has been so rapid that some have argued that we have lost our sense of values or that we must seek better mechanisms to resolve value conflicts. This line of reasoning is incorrect for several reasons. First, value conflicts (and, therefore, ethical dilemmas) reflect our social and cultural fabric. Second, stakeholders have a relatively easy time gaining access to our policy making system; therefore, value conflicts are very visible and, frequently, cause our problem-solving process to forge slow, painful compromises. These processes continue to represent one of the great comparative advantages of our society and should not be changed without sober reflection. Organizational: Thirdly, we are witnessing rapid change in the nature and role of the public organization and concepts about administrative behavior. Organizational values are vital influence on the majority of us; thus far our organizational lives are becoming increasingly participatory, open, communicative and interactive. While I believe that the decline of organization hierarchy is among the more positive aspects of our society, it also signals a decline in another source of behavioral guidelines. Individual judgment, group dynamics and social interactions are replacing traditional rules of behavior dictated by the organization. We are also facing increasing conflicts between the bureaucratic ethos and the democratic ethos (Hejka-Ekins, 1998). The bureaucratic ethos includes such traditional organizational standards as efficiency, competence, loyalty and accountability. Individual: lastly, ethical anxieties are caused by changes at the individual level. In particular, individualism and materialism are at the present celebrated within major social institutions and have become a dominate ethos of the baby bust generation. Self-indulgence, greed, self-interest, and privatism are accepted components of the ethos of this generation (Frederickson, 1982). In order to improve the ethical climate of an organization, management must effectively communicate proper ethical behavior throughout the organization. Wimbush and Shephard (1984: 637-647) reported that businesses annually spend an estimated $40 billion on the ethical behavior problems. Thus, pointing to the fact that ethical dimension of employees behavior has a clear impact on the profitability of the company. It is generally accepted that customer satisfaction is one of the most important factors in successful business strategy. Although a company must continue to develop, alter and adapt products to keep pace with customers changing desires and preferences. It must also seek to develop long-term relationships with customers and its stakeholders. By focusing on customer satisfaction, a company continually deepens the customers dependence on the company, and as the customers confidence grows, the firm gains a better understanding of how to serve the customer so the relationship ma y endure. Successful businesses provide an opportunity for customer feedback, which can engage the customer in a cooperative problem solving. As is often pointed out, a happy customer will come back, but a disgruntled customer will tell others about his or her dissatisfaction with a company and discourage friends from dealing with it. When an organization has a strong ethical environment, it usually focuses on the core value of placing customers interest first. An ethical culture that focuses on customers incorporates the interests of all employees, suppliers, and other interested parties in decisions and actions. Employees working in an ethical environment support and contribute to the process of understanding customers demands and concerns. Ethical conduct towards customers builds a strong competitive position that has been shown to affect business performance and product innovation positively.

Cold Blood :: Character Analysis, Perry Smith

In Truman Capote’s non-fiction novel In Cold Blood, the Clutter family’s murderers, Perry Smith and Dick Hickock, are exposed like never before. The novel allows the reader to experience an intimate understanding of the murderer’s pasts, thoughts, and feelings. It goes into great detail of Smith and Hickock’s pasts which helps to explain the path of life they were walking leading up to the murder’s, as well as the thought’s that were running through their minds after the killings. Perry Smith was a short man with a large torso. At first glance, â€Å"he seemed a more normal-sized man, a powerful man, with the shoulders, the arms, the thick, crouching torso of a weight lifter. [However] when he stood up he was no taller than a twelve-year old child† (15). What Smith lacked in stature, he made up in knowledge. Perry was â€Å"a dictionary buff, a devotee of obscure words† (22). As an adolescent, he craved literature and loved to gain insight of the imaginary worlds he escaped into, for Perry’s reality was nothing less than a living nightmare. â€Å"His mother [was] an alcoholic [and] had strangled to death on her own vomit† (110). Smith had two sisters and an older brother. His sister Fern had committed suicide by jumping out of a window and his brother Jimmy followed Fern’s suit and committed suicide the day after his wife had killed herself. Perry’s sister, Barbara, was the only normal one and had made a good life for herself. These traumatic events left Perry mentally unstable and ultimately landed him in jail, where he came into acquaintance with Dick Hickock, who was in jail for passing bad checks. Dick and Perry became friends and this new friendship changed the course of their lives forever. Hickock immediately made note of Perry’s odd personality and stated that there was â€Å"something wrong with Little Perry. Perry could be such a kid, always wetting his bed and crying in his sleep. And often [Dick] had seen him sit for hours just sucking his thumb. In some ways old Perry was spooky as hell. Take, for instance, that temper of his of his. He could slide into a fury quicker than ten drunk Indians. And yet you wouldn’t know it. He might be ready to kill you, but you’d never know it, not to look at it or listen to it† (108). Perry’s short fuse and dysfunctional background were the two pieces to Perry’s corrupt life puzzle that soured and tainted the final â€Å"picture†.

The Many Beneficial Effects of Adopting a Pet

The Many Beneficial Effects of Adopting a Pet Adopting a pet is advantageous to both the pet owner and the pet. When considering the pros and cons of welcoming a furry friend into the family, many are unaware of the fringe benefits that are gained from having a pet. These benefits are not Just one sided either – both the pet and the owner gain by the association. Besides having an affectionate pal, pet owners experience healthful side effects as a result of their relationship. For adopted animals, the most significant endorsement is much more basic and often overlooked: life.Still, many people are hesitant to take n the responsibility of a pet for various different reasons. We recently decided to make room in our household for a new resident. Having weathered the death of our 14 year old terrier Hercules, we wanted adopt another pet. Prior to arriving at that decision, we did some research to determine what type of animal would best fit into our home, which includes two cats. Of the many choices available to us, we finally settled on adopting another cat from a shelter. Here are my top compelling reasons to own a cat from a local humane organization.It comes as no surprise that each year millions of animals enter shelters and a igh percentage are put to sleep due to overpopulation (Salk, 2013). Pet adoptions from non-profit organizations, shelters or humane societies drastically reduce the necessity to euthanize these displaced animals and provide them with safe, loving homes. Adoption also creates an opportunity for new animals to receive help by freeing up space and resources. In addition to adoption, many humane organizations offer vaccinations, micro chips for tracking and spay or neuter services.There is a common misconception that animals in shelters are there because of behavioral or temperament issues. The reality is that most shelter animals are abandoned for reasons such as divorce, relocation, or financial constraints (Salk, 2013), making thei r situation all the more heart wrenching. Providing a healthy, loving environment is most certainly a wonderful gift to a homeless animal. And while the advantage to the animal is obvious, owners also receive unsought personal benefits. Pets are faithful friends that offer unconditional love and companionship.They keep secrets, aren't Judgmental and simply bloom when shown attention. Cats in particular adore snuggling and appear to be the happiest when in the presence of heir owner. Historically, cats have been characterized as solitary creatures, given to â€Å"diva† personality traits and snooty dispositions. While this might accurately describe the temperament of a few, cats are most commonly known for being loving, playful and inquisitive. It's not unusual for my cat to follow me around the house as I complete chores, watch TV with me or wait patiently outside the door for my re- emergence from the bathroom.As an only child, many times I found myself with the family cat a s my only companion. Though it was sometimes quiet, I never felt alone. When I moved into my first apartment, a cat proved to be the best option for my situation. Cats are the pertect pet tor apartment dwellers due in part to their relatively small size. Unlike dogs, cats are quiet – no raucous barking or whining to annoy the neighbors. They require only small amounts of food for survival and do not need to engage in long sessions of strenuous play for exercise.This makes them a budget friendly, low maintenance pet option. Additionally, cats are independent creatures that typically sleep the majority of the day, making them self-sufficient and very easy o maintain. Unlike many pets, cats require little input from their owner. For entertainment, simply give a cat a ball of yarn and he or she will be quite content to pass the time rolling around on the floor playing. Other playthings, such as cat nip laced balls or feather toys not only provide amusement but have the added adva ntage of providing active cats with exercise.Window sills afford cats the enjoyable opportunity to engage in favorite pastimes such as observing the outside world or soaking up the sun while napping. The low upkeep required for a cat is particularly convenient for hose with busy schedules or limited space. Another time saver is the fact that cats need little training. This is especially helpful when it comes to the potty. While training some animals to use the bathroom can be a time intensive labor of love, cats are quite intelligent and require very little direction.Show a cat the location of the litter box and essentially you're done. Cats are very persnickety about their hygiene and environment; therefore, if the litter box is scooped regularly, there are usually no potty accidents to address. Fastidious creatures, cats are incredibly lean animals and spend hours a day grooming themselves. This behavior is intuitive, much like their ability as hunters. Cats are great contributors to the household and earn their keep. Excellent hunters, cats can often be seen relentlessly chasing a fly or mosquito around the house.Spiders, mice, frogs and other small beasties, all fall prey to playful yet determined cats. Having a cat in residence growing up, we never had to purchase traps or other devices to maintain a vermin free household. While being a hunter is an important aspect of their personalities, cats also provide actual health benefits to heir owners. Studies have shown that pet owners receive quantifiable health benefits directly attributable to their pet. Pets are known to lower blood pressure (Sweat, 2013), reduce stress and even strengthen the immune system (Nazario, 2012).Cats are intuitive and sense the emotional state of their owners. It's been my personal experience that when I'm ill, my cat will not leave my side until I'm better. Loyal companions in sickness and in health, cats can be counted on to provide quiet support, sympathy and affection to assi st their caretakers in overcoming depression or other melancholy moods (Sweat, 2013). Did you know that having a special buddy around even helps to alleviate loneliness? With so many upsides, who wouldn't want a pet?There are countless reasons to own a pet in general and a cat in particular. Cats are the ideal pet for any circumstance, whether living in a house or in the small confines of an apartment. Cats are low maintenance, clean, intelligent and make wonderful friends for all ages. As with any animal, there is no greater expression of love then to offer them a safe haven. To homeless animals, adoption means the difference between life and death. In return, you get a friend for life and improved health. My cats are more than pets – they are my family.   

Implicit Parameters in Java

The implicit parameter in Java is the object that the method belongs to. Its passed by specifying the reference or variable of the object before the name of the method.  An implicit parameter is opposite to an  explicit  parameter, which is passed when specifying the parameter in the parenthesis of a method call. If a parameter isnt explicitly defined, the parameter is considered implicit. Explicit Method Example When your program calls a method of an object, its common to pass a value to the method. For example, here, the object Employee has a method called setJobTitle: Employee dave new Employee(); dave.setJobTitle(Candlestick Maker); The String Candlestick Maker is an explicit parameter being passed to the setJobTitle method. Implicit Method Example However, there is another parameter in the method call that is known as the implicit parameter. The implicit parameter is the object the method belongs to. In the above example, its dave, the object of type Employee. Implicit parameters are not defined within a method declaration because they are implied by the class the method is in: public class Employee {  Ã‚  public void setJobTitle(String jobTitle)  Ã‚  {  Ã‚  Ã‚  Ã‚  this.jobTitle jobTitle;  Ã‚  } } In order to call the setJobTitle method, there must be an object of type Employee.

Persuasive essay - Love - 1494 Words

Love is a beautiful thing. It makes people happy. It can change a person, and show someone things that they never knew about themselves. It lifts one up, knowing there is always someone who will stand by their side through anything. It brings people together, and makes the world a better place. Some people may disagree; they might think love is just a fantasy. Either way, it is a fantasy that everyone deserves to dream of and experience in all its glory, whether straight, lesbian, gay, bisexual, or transgender. However, not all people are so accepting of love when it is not in the form that they are familiar with, or is not demonstrated in ways that they think are proper. This can be easily seen in society’s treatment of non-heterosexuals,†¦show more content†¦Yes, the legal definition of marriage includes that it is between one man and one woman. This definition is not fair. Marriage should be about powerful love and support, despite the genders of the two recipients . Minnesota republican Wheelock Whitney, who ran for governor and senator in past years, wrote an editorial on his support for gay marriage in the Star Tribune last month. He said: â€Å"Gay men and lesbians are among the most talented people out there. Needless and hurtful laws [banning same-sex marriage] drive them away. They also drive away innovative people of any sexual orientation who simply want to live in a place that respects and celebrates the diversity of life.† He continued by saying: â€Å"my happiness has never depended on depriving others of their happiness. My marriage has never needed the exclusion of others from marriage. I am not threatened by seeing others find love and celebrate it.† Gays are normal people just like anyone else, who struggle with their identities and live in search of success, love, and happiness. Prejudiced laws banning same-sex marriage needlessly keep these people from natural human desires. No damage is done to society by letting same-sex couple marry and lead more content, loving lives. If anything, it makes our country a better, happier place. While adult non-heterosexuals are regularly discriminated against via their denied access from legal marriage, those much younger face constant discriminationShow MoreRelatedPersuasive Essay On Love Life712 Words   |  3 Pagesfor both their fortieth anniversary and my twenty-eighth birthday. They planned every minute of every day with activities and sightseeing, it might be worth it since all food and drinks are free, but can I really survive two weeks with my family? I love them all so much, however, I would prefer to be alone and unwind without any hectic family events and possible drama. I need this vacation after the last couple weeks I’ve had. Apparently I’m going to die and my brain is filled with the endless possibilitiesRead MorePersuasive Essay About Love1171 Words   |  5 Pagestheyre doing? 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Thomson makes many valid analogies in support of abortion in comparison to Noonan who just refutes basic arguments for abortion, and it is for this reason that Thomson is more persuasive. While Thomson makes many different analogies in his essay â€Å"A Defense of Abortion†, none were as persuasive as the famous violinist analogy. In the analogy, Thomas paints the picture of someone being kidnapped and their kidneys being used to support the life of the violinist. Thomson uses this argument

Karl Marx And The German Ideology - 1713 Words

Karl Marx was born on May 5th, 1818, in Trier, Germany. (Rà ¼hle, 1943) He was a university scholar who gained knowledge in topics such as philosophy, law and history. (Rà ¼hle, 1943) Marx eventually switched from studying law to study philosophy, in which he gained his doctorate degree at Jena in. (Calhoun, Gerteis, Moody, Pfaff, Virk, 2012) Marx was known for being not only a social critic but also an economist. Marx is also known to have close working ties to Frederick Engels, a fellow sociologist, with whom he met in 1842. (Calhoun, Gerteis, Moody, Pfaff, Virk, 2012) The two have collaborated in creating works such as â€Å"The German Ideology† and â€Å"Manifesto of the Communist Party†. Marx questioned the idea of a liberal reform due to the†¦show more content†¦One of the main works of Karl Marx is â€Å"The German Ideology†, which is a collaboration with Friedrich Engels. This text imposed the idea that it is the material world that determin es our ideas, instead of the other way around, which is the more common thought. (Calhoun, Gerteis, Moody, Pfaff, Virk, 2012). This also discusses the ruling of classes and their influence on our society. It was in â€Å"The German Ideology† that Marx and Engels discussed the rule of certain classes. It is believed that whichever class is in the ruling, they are the ones that are also the rulers of the ideals of society. (Calhoun, Gerteis, Moody, Pfaff, Virk, 2012) These ruling classes create the form in which we perceive society to be, but a problem raised with this scenario is that the ruling class is not the most common class, and so their ideas of society play out to the interest if the bourgeoisie. These ruling class citizens have created a society that has been formed to their ideas and desires, but they are not the society that is the majority, which means that the majority is faced with living in a society that is made to suit those as perceived above them. (Calhoun , Gerteis, Moody, Pfaff, Virk, 2012). This theory does have some relation to the worldShow MoreRelatedKarl Marx on the German Ideology843 Words   |  3 PagesKarl Marx on the German Ideology: Karl Marx and Friedrich Engels collaborated to produce The German Ideology, which was one of the classic texts generated by the two. Even though The German Ideology stands our as one of the major texts produced by the two, it was never published during Marx’s lifetime. This was a clear expression of the theory of history by Marx and its associated materialist metaphysics. One of the main reasons this text is a classic text by these philosophers is the fact thatRead MoreKarl Marx And The German Ideology1437 Words   |  6 PagesINTRODUCTION Long before our time, two prominent German philosophers emerged at the forefront of ideology and thinking. These two men were Karl Marx and Friedrich Nietzsche who pioneered the idea of truths, religion, reality, etc. Karl Marx’s essay, â€Å"The German Ideology,† otherwise known as Marxism, focused upon the materialistic processes that brought life into our world and the abuse of the burgeouse on the proletariat. This theory later went on to found the core beliefs of communism and playedRead MoreKarl Marx s The German Ideology2228 Words   |  9 PagesIn The German Ideology, Karl Marx explores and attempts to shape a definition of ideology. Marx says that ideology is the production of ideas, of conceptions, of consciousness, all that men say, imagine, conceive (Blunden). 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Organization Circles Life in Singapore-Free-Samples for Students

Question: Analyse the Company's History, Development, and Growth. Answer: Introduction The following assignment is about the organization CirclesLife in Singapore. They operate in the telecommunications industry and they are a relatively new organization founded in 2014. The history, development and growth of this organization have to be discussed in this paper. History CirclesLife operates in the telecommunications industry where they provide leverages to the mobile network of the M1 limited. This organization operates under the parent organization of the Liberty Wireless Private ltd (Circles.life 2017). The company Liberty Wireless had signed the post paid agreement with M1 limited which is considered to be the first one within its domain. Thus, Liberty Wireless had the ability to provide the voice, messaging and data services to its customers. They have been registered as the first full time mobile network operator in the country of Singapore as they are the Mobile Virtual Network Operator (MVNO). This is how they have gained the attraction of their target customers (Circles.life 2017). Development and growth As it is important for every organization to grow and develop to expand its market to get more profits, CirclesLife has done the same too (Sallai 2012). The basic coverage that they provide through their services is the 4G+ services to the customers of more than 99% who belong to the coverage of M1. This also adds to the monthly based mobile data plans that targets at the customers who are much more likely to be called as internet savvy. They are one of the strongest consumers in the Singapore market. Another tool for the growth of this company lies in the introduction of their mobile application CirclesCare. This app allows the customers to get a customized plan. In these ways, they have gained the market popularity over their competitors by giving the customers enough reasons to trust on their products and services. The customers can undertake a number of activities through using this app (Sallai 2012). Marketing strategies Some other important marketing strategies for the company include the 0% interest rate installment phone purchasing charges (Pehrsson 2012). The strategies by which they had entered the new target segments are with offering the customers to get free bonus data on certain occasions. This would prove their customer loyalty (Khan 2012). They made their publicity by offering 20 GB 4G+ data to the customers at just $20 where they had involved many famous and popular Singaporean celebrities. Thus they have earned their spot in the new markets and their growth has been sustained (Pehrsson 2012). Company strength of CirclesLife The company strength of the company is increasing in the recent times. The plans they have introduced in the past few years have really attracted the customers at a great extent. It was some years ago that the company had identified that there were numerous cases of customer dissatisfaction because of their lack of flexibility in plans and their lack of choices (Martin and Heinonen 2013). Their number of market shares and amount of profit has really increased a good deal in the recent times. This has increased the customer base of the company as well since they have put their focus on reaching the customers with exclusive beneficial products. VRIN analysis The four components of the VRIO analysis are Value, Rareness, Imitability and Non-substitutability (Cardeal and Antonio 2012). Value CirclesLife has a great value in the telecommunication industry in Singapore. The customers of the company are much satisfied with their services and it gives them a good competitive advantage over their rivals in the industry. They have provided the services at a cheaper rate than their competitors and this has attracted them in great many ways. Rareness They have provided their services at such a rate that this has been very useful for the customers. The resources they use for providing these services are very rare in the market and they can retain their competitive parity through this rarity (Cardeal and Antonio 2012). Imitability The mobile data plans they provide to the customers can be imitated if the other companies have the same kind of financial sustainability. However, they have a better financial sustainability than tjeir customers and it will be foolish for their customers to imitate their data plans and face the loss (Cardeal and Antonio 2012). Non-substitutability The company is much organized so that it can capture the added values from the resources. The management system, policies, organizational structure and culture is much organized and designed to achieve the excellence (Kaufman and Guerra-Lopez 2013). Resources Value Rareness Imitable Non-substitutable Result Relationship with Liberty Wireless Private limited Y Y N N Temporary competitive advantage. Conclusion It can be said at conclusion that Circles.Life has adopted some clever tactics to sustain their growth in the industry and they have entered new markets by using some smart strategies. They can dominate the industry in the future with an effective mobile network and lucrative internet data offers. References Cardeal, N. and Antonio, N.S., 2012. Valuable, rare, inimitable resources and organization (VRIO) resources or valuable, rare, inimitable resources (VRI) capabilities: What leads to competitive advantage?. Circles.life. 2017. Circles.Life. [online] Available at: https://www.circles.life/ [Accessed 23 Aug. 2017]. Kaufman, R. and Guerra-Lopez, I., 2013.Needs assessment for organizational success. American Society for Training and Development. Khan, I., 2012. Impact of customer satisfaction and retention on customer loyalty.International Journal of Scientific Technology Research,1(2), pp.106-110. Martin Strandvik, T. and Heinonen, K., 2013. Diagnosing service brand strength: customer-dominant brand relationship mapping.Journal of Service Management,24(5), pp.502-519. Pehrsson, A., 2012.International Strategies in Telecommunications: Models and Applications. Routledge. Sallai, G., 2012. Defining infocommunications and related terms.Acta Polytechnica Hungarica,9(6), pp.5-15.