Thursday, May 14, 2020

Female Prostitution And Victimization A Realist Analysis

Prostitution is a subject that many are divided on. Some believe that prostitution is never justified, and those who choose to sell sex are â€Å"bad people†. Others do not really care about prostitution as they do not see it as a real problem. Where one falls on this spectrum can depend on a variety of factors, such as morals, the community, family values, religion, and the laws on prostitution. The three articles discussed argue that through the regulation of prostitution, more people would be tolerant of prostitution, as law is one major way that people categorize right from wrong. The first journal article is â€Å"Female prostitution and victimization: A realist analysis† from International Review of Victimology 2015, 21(1) by Roger Matthews. This article argues against the liberal view that prostitution is a victimless crime. The liberal view believes that prostitutes are simply labours providing a service, and they are no different from any other worker in another occupation (Matthews, 2015, p. 85). Although this view may hold true in a perfect world, this is not often the case. Sex worker are highly victimized in various ways. Therefore, prostitution is not victimless because the worker suffers. Many sex workers have a lack of choice when it comes to their work. They are pressured or threatened into doing things that they do not want to do (Matthews, 2015, p. 86). The author believes that when selling sex, the workers should be able to dictate what that all involves. Sex

Wednesday, May 6, 2020

Violent Pornography Is An Example Of Illegal Pornography

There are three types of pornography. There is soft core, hardcore and illegal. Violent pornography is an example of illegal pornography. Violent pornography is defined as sexually explicit material that contains consensual, coercive and violent sexual actions portrayed by men and women. It is morally right for people to sell and use violent and degrading pornography. People should be able to allowed to view violent pornography in privately. It is not affecting other people if the person prefers to watch that type of pornography. If the government censors what people watch, it would go against the First Amendment rights. The First Amendment guarantees freedom of speech, religion, assembly and expression. Freedom of expression is described as when a person is obligated to freely express themselves in whichever way that they please. The government is not allowed to interfere with that right. The right to view violent pornography is under a freedom of expression. It is artistic expression in which actors are allowed to freely express themselves when in comes to their sexual experience. The government should only be allowed to censor material for minors. Minors should not be allowed to view explicit material for the sake of corrupting their callow minds. People are allowed to view certain materials as long as it is not seen as obscene. Obscenity is no t protected under the First Amendment. If people were banned from viewing violent pornography, it would violate the freedom ofShow MoreRelatedPornography is Immoral Essay1057 Words   |  5 Pages In recent years, the term pornography has been primarily associated with that which is accessed and streamed over the internet, rather than the literal definition of, â€Å"obscene writings, drawings, photographs, or the like, especially those having little or not artistic merit.† This form of visual pornography is a popular and successful business as it is viewed for fulfilling pent up sexual desires, however it promotes the act of having multiple sex partners without the need of any commitment. AlthoughRead MoreThe World Of Industrialized And Glamorized Pornography1515 Words   |  7 PagesScrewed Hard†¦ By Society In the past few decades, what has been commonly said to be the world’s oldest profession—sex work—has quickly developed to match the growth and demand of modern media. Mainly, this accounts for the rise of internet pornography. While the increase in availability and ease of access has opened doors to frustrated, stressed, and plain old bored individuals looking for relief, but at what cost? It sells, and it sells well. Unfortunately, it also sells out. Sex is anRead MoreEssay on Pornography1735 Words   |  7 PagesPornography Pornography is ripping apart our society. Although Christians are sometimes discus tied with the impact and apathetic about the need to control this menace. Pornography is a year business with close ties to organized crime. Pornography involves books, magazines, videos, and devices and has moved from the society into the mainstream through the renting of video cassettes, sales Of so-called soft-porn magazines, and the airing of sexually explicit movies on Cable television. Read MoreGail Diness How Porn Has Hijacked Our Sexuality Essay1196 Words   |  5 Pagesrelationship†(xi). With the competition of the pornography industry and the consumer desensitization of porn has driven the porn industry to create more hard core porn to satisfy the consumers and raise profits. In the beginning of the book, Dines’ depicts the history of pornography and the growing number of competition porn has for consumers. Later she describes, the impact porn has on our culture, the effects on both men and women, and our relationships Pornography has a tremendously evolved from beingRead MoreWhy should the internet have more restrictions?700 Words   |  3 PagesWhy should the internet have more restrictions? Violent websites or videos that are posted to the internet are becoming more popular and aggressive. In the past 12 months 5% of youth, 10-15 years of age, have reported engaging in seriously violent behavior such as aggravated and sexual assault, and 38% reported exposure to violence online and off-line were associated with violent crimes. (Ybarra 929) Tested websites included news related websites that showed terrorism, war, and death. As a teenageRead MorePornography Essay1353 Words   |  6 Pageshomes with so few restrictions† (qtd in â€Å"Pornography and Child Sexual Abuse†). The problem addressed in the quote by the U.S. Department of Justice is pornography, a 10 billion dollar industry, has made its way from discreet taboo to something that is today considered acceptable and even common. With the internet being such a common tool, it is no surprise that there is easy access to sexually explicit material. The widespread accessibility and usage of pornography ha s changed people’s outlook on theRead MoreEssay about The Fight Against Child Pornography2339 Words   |  10 Pages     Ã‚  Ã‚  Ã‚   In recent years, pornography has established itself as perhaps the most controversial topic arising out of the use of the Internet. The easy availability of this type of sexually explicit material has caused a panic among government officials, family groups, religious groups and law enforcement bodies and this panic has been perpetuated in the media.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the unique challenges to regulating or settling on the appropriate way to regulate is that there is no concrete definitionRead MoreDigital Forensics Is The Process Of Uncovering And Interpreting Electronic Data For Use Essay968 Words   |  4 Pages(2007) are both great examples of cases to investigate the case. The primary goal of this document is to demonstrate the importance of digital forensics in solving criminal investigation. In the following paragraph two criminal cases are studied and analyzed. In United States v. Gourde, 440 F.3d 1065, 1077 (9th Cir. 2006), the issued in this case was that Micah Gourde appeals from the district court s denial of his motion to suppress more than 100 images of child pornography seized from his homeRead MoreExposure Of Pornographic Material And An Increase Male Aggression1967 Words   |  8 PagesIntroduction In this paper we will look at pornography and the affect it has on male aggression and sexual violence towards women. This paper excludes child pornography and snuff (recorded murder) pornography. It may not be overtly apparent to society what pornography can teach people about gender behavior and attitude towards women but the risks are significant. Though some actions are based in nature, the development of aggression in males who watch pornography is a trait born from experience. InRead MoreThe Effects Of Pornographic Websites On Young Children1363 Words   |  6 Pagessituations and figure out what is inappropriate and what is not. While one can argue that no one can really determine what is suitable for a child’s eye, most groups believe sexual material is harmful to a child’s mental state. In their book, â€Å"Youth, Pornography, and the Internet†, Dick Thornburgh and Herbert Lin note, â€Å"content that is permissive of sexual violence or other neg ative sexual encounters could help to construct sexual schemas that are not beneficial for—or may even be harmful to—the young person†

Tuesday, May 5, 2020

Marketing orientation concepts and management -

Question: Discuss about the Marketing orientation concepts and management. Answer: Corporate objectives Corporate objectives of Apple constitute of various aspects, which provides holistic scenario for all the associate stakeholders. Corporate strategy for Apple includes offering innovative and up-to-date products to their customers. This is one of their key objectives due to the reason that, Apple is known for their innovative and advanced products compared to their competitors in the market. Innovative products of Apple are one of their key competitive advantages in the market (Heracleous, 2013). Another corporate strategy of them is the enhancement of the value for their stakeholders including both internal and external stakeholders. This enables them to look after the interest of their stakeholders. Moreover, this corporate objective of them is related to the basic business concept of maximizing sales and revenue. This is due to the reason that, maximization of the sales and revenue will automatically enhance the value for the internal customers. On the other hand, proving quality and innovative products will also enhance the value for the external stakeholders. In addition, Apple also concentrates on providing aesthetic value to their customers in order to enhance their value (Cecere, Corrocher Battaglia, 2015). Thus, they are having universal approach in initiating their corporate strategy covering all the related aspects. Market orientation Marketing orientation is having three concepts namely, marketing concept, selling concept and production concept. Marketing concept is the most popular concept being followed by the contemporary business organizations (Urde, Baumgarth Merrilees, 2013). It refers to the concept of determining the taste, preference and requirement of the customers as well as of the whole market and offering products accordingly. Selling orientation refers to the concept of promoting and marketing the products being manufactured. In this case, the key concentration is being given on the promotional and selling activities for the particular product. Production orientation was being used till the late fifties. This refers to the concept or thinking that, producing good quality or high quality product will automatically have market or they will create market. In this case, preferences of the customers are not being determined. Apple follows both the product and market orientation. This is due to the reason that, Apple relies more on their quality of products, which creates standard and market of their own. Every time, Apple introduces upgraded versions of iphones, a new standard in the market of mobile device is being created (Kam Sing Wong Tong, 2012). Moreover, iphones are not being able to meet all the requirements of the customers but still they are popular in the market. On the other hand, they also follow marketing strategy, which helps them to determine the market requirement prior to the release of the products. Core marketing strategy The core marketing strategy of Apple comprise of various approaches including pricing, product quality, branding. The key marketing objective of Apple is to cater to the niche customer segment by providing quality and aesthetic products to the customers. Accordingly, they initiate premium pricing in order to target the high end customers and to enhance the exclusivity of the products. In addition, branding is being done in such a way that it will create premium image in the market and will attract the customers from the top of the pyramid. However, there are various strengths and weaknesses being identified in this strategy of Apple. One of the key strengths is the positive branding of the products. With the help of premium pricing and marketing strategies, higher end customers are being effectively catered, which shows in their sales chart (Banerjee Soberman, 2013). One of the key weaknesses of this strategy is the non-coverage of the entire market. Though Apple is one of the renowned and sought after brand in the market, but they do not offer mass market and affordable products, which refrain them from generating more volume from the market. As discussed earlier, corporate objective of Apple is to provide quality products and maximizing revenue. Accordingly, the marketing strategies of them including initiation of premium pricing and innovation help them to generate more revenue and offering good quality products. Reference Banerjee, S., Soberman, D. A. (2013). Product development capability and marketing strategy for new durable products.International Journal of Research in Marketing,30(3), 276-291. Cecere, G., Corrocher, N., Battaglia, R. D. (2015). Innovation and competition in the smartphone industry: Is there a dominant design?.Telecommunications Policy,39(3), 162-175. Heracleous, L. (2013). Quantum strategy at Apple Inc.Organizational Dynamics,42(2), 92-99. Kam Sing Wong, S., Tong, C. (2012). The influence of market orientation on new product success.European Journal of Innovation Management,15(1), 99-121. Urde, M., Baumgarth, C., Merrilees, B. (2013). Brand orientation and market orientationFrom alternatives to synergy.Journal of Business Research,66(1), 13-20.

Thursday, April 9, 2020

The Milgram Experiment Essay Sample free essay sample

Stanley Milgram. a celebrated societal psychologist. and pupil of Solomon Asch. conducted a controversial experiment in 1961. look intoing obeisance to authorization ( 1974 ) . The experiment was held to see if a topic would make something an authorization figure tells them. even if it conflicts with their personal beliefs and ethical motives. He even one time said. â€Å"The societal psychological science of this century reveals a major lesson: frequently it is non so much the sort of individual a adult male is as the sort of state of affairs in which he finds himself that determines how he will move ( Cherry ) . † This essay will travel over what Milgram’s purpose was in this experiment and what it truly did for society. The Milgram Experiment was on obeisance to authorization. which raised a series of controversial and ill-famed societal psychological science experiments in which survey topics were asked to make things that conflicted with their ain witting. We will write a custom essay sample on The Milgram Experiment Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page while being asked to obey authorization. The survey looked at how people would respond in making something they would usually non make when reacting to the petition of an authorization figure. Stanley Milgram recruited the topics by puting ads in the newspaper for 40 work forces ; the topics did non cognize they would be paired with a Confederate of the experimenter who would present as the victim ( 1973 ) . In exchange for their engagement. each individual was paid $ 4. 50 ( Cherry ) . The topic and the Confederate were to take part in the experiment which analyzed the effects of penalty on the ability to larn. Milgram wanted to turn out whether people would obey authorization figures irrespective if the undertakings asked to be performed were morally incorrect. Each participant took the function of a â€Å"teacher† who would so present a daze to the â€Å"student† every clip an wrong reply was produced. The â€Å"teachers† were asked to administrate dazes runing from 15 Vs to four 100 and 50 Vs to â€Å"student† . who the topics thought were besides participants in the experiment but merely actor’s. In world the actor’s didn’t receive any dazes. but acted as if they were being hurt by the electromotive force ( Cherry ) . The histrions were asked to reply inquiries. and when an wrong response was given the topic was told by the experimenter to give the histrion a daze. ( Voltage increased after each incorrect reply ) . After a unsafe degree of electromotive force was applied. the histrions screamed out in hurting. and so fell to the land. non reacting to the experimenter or the topic. Many topics were said to demo marks of hurt at this point. but after being prompted by the experimenter to go on on with the experiment. and addition degrees of electromotive force ( Cherry ) . Over 65 % of participants continued to electrocute at deadly degrees. and who is to state that most of us wouldn’t have done the same? After all. psychologists foremost predicted that merely about 10 % of people would really follow through ( Cherry ) . After the experiment topics were debriefed. and told that the participants they administered dazes to were really histrions. The topics realized the inhuman treatment of their actions and some suffered emotional interruption downs. Milgram stated. â€Å"Ordinary people. merely making their occupations. and without any peculiar ill will on their portion. can go agents in a awful destructive procedure. Furthermore. even when the destructive effects of their work become obviously clear and they are asked to transport out actions incompatible with cardinal criterions of morality. comparatively few people have the resources needed to defy authorization ( 1974 ) . † His experiment merely proved that when placed in a state of af fairs of force per unit area. people tend to conform to the petitions of an authorization figure. because they would hold no duty over their ain actions by obeying bids. â€Å"At the clip Milgram’s survey was large intelligence. Milgram explained his consequences by the power of the state of affairs. This was a societal psychological science experiment which appeared to demo. attractively in fact. how much societal state of affairss can act upon people’s behaviour. The experiment set off a little industry of follow-up surveies carried out in labs all around the universe. Were the findings still true in different civilizations? By and big the replies were that even when pull stringsing many different experimental variables. people were still unusually obedient. ( 2007 ) † Between the Milgram experiment and all the other small experiments ended up raising a batch of oculus foreheads and controversial treatments about the moralss of making such research. Subjects were exposed to emotional emphasis. psychological emphasis and physical emphasis while being in the experiment ( Cherry ) . Milgram wanted to reply inquiries which plagued society for a long clip. such as â€Å"Was human nature inherently evil or could sensible mean people be coerced by authorization into executing unnatural actions? † Many believe the survey to be unethical due to the fact that the topics were non to the full cognizant of what it was Milgram was making. The topics were deceived into believing they were doing hurting and agony to another human being. when in world the victim was non in any agony or hurting at all. The fact that they believe they were doing hurting to person else could hold caused the topic to go psychologically and emotionally distraught in the long tally. The topics were lied to when they were told the experiment was approximately punishment being a factor in acquisition. when in world the experiment was about the topics ain obeisance to authorization figures. Because of the emphasis that a batch of the topics experienced after the experiment. the experimental codification of moralss was placed under reappraisal. It brought so much tumult amongst the psychological universe and caused the codification of moralss to be reviewed and finally changed. The clause â€Å"No mental injury should come to participants† was added to the ethical codification in the terminal. â€Å"Milgram’s experiment has become a authoritative in psychological science. showing the dangers of obeisance. While this experiment suggests that situational variables have a stronger sway than personality factors in finding obeisance. other psychologists argue that obeisance is to a great extent influenced by both external and internal factors. such as personal beliefs and overall disposition ( Cherry ) . † In my sentiment I can see the good and bad in this experiment. I believe that Milgram proved his theory in the terminal. However. it is dubious that any new experiments will be conducted on this topic due to the up boom around it. In the terminal it’s up to each person to do their ain opium on it an d make up ones mind what it means to them with merely the consequences we have. Plants Cited Cherry. K. ( 2012 ) . The Milgram Obedience Experiment. The Perils of Obedience. About. com Guide. hypertext transfer protocol: //psychology. about. com/od/historyofpsychology/a/milgram. htm Milgram. S. ( 1974 ) . Obedience to authorization: An experimental position. Harpercollins Milgram. S. ( 1973 ) . The hazards of obeisance. Harper’s Magazine. 62-77. N/A. ( 2007 ) . Stanley Milgram: Obedience to Authority Or Just Conformity? hypertext transfer protocol: //www. spring. org. uk/2007/02/stanley-milgram-obedience-to-authority. php

Monday, March 9, 2020

Bliss Travels Marketing Plan

Bliss Travels Marketing Plan Introduction The purpose of this report is to discuss the prospect of e-marketing strategy to increase the customer base and to increase profit level of Bliss Travels. However, this report will concentrate on the local competitors, the customer behaviour to select a travel agent, and related factors such as the influence of age, experience, price range and location.Advertising We will write a custom report sample on Bliss Travels Marketing Plan specifically for you for only $16.05 $11/page Learn More In addition, this paper will focus on the advertising and strategic management system to prepare a guideline for the company to design different Web-based promotional and communication program. On the other hand, this report will estimate the web development costs, propose website ideas for this business, and assess the performance of programmers, Internet Web hosting providers to attain highest outcomes from them. However, this report will also identify the In ternal Strengths and Weaknesses, long-term objectives, Marketing Problems and Opportunities, Market Segments, Target Market, and strategies in order to prepare an Action plan for future development. Situational Analysis Hitt, Ireland Hoskisson (2001) pointed out that business organisations need to identify situational analysis in order to design future strategic plan or to restructure or develop product and service categories. Service line: Bliss Travels offers range of travel and tourism services to satisfy the customer such as ticketing and reservations, unique culinary and cultural adventures, meal in a private home, cruise holidays, package for new couples, global hotel reservations, special for holiday package, booking air tickets and so on (Bliss Travels, 2010). Competitive situation: OECD (2005) reported that there are too many large and medium size competitors exist in the market and most of the companies have long experience to operate business in this industry and the fol lowing figure give some information about local firmsAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Number of operators in Australia.  Source: OECD (2005) Figure 2: Characteristics of the competitors.  Source: OECD (2005) Internal Strengths and Weaknesses of Bliss Travels Figure 3: Internal strengths and weaknesses of Bliss Travels.  Source: self generated Strengths The key strengths of Bliss Travels includes:Advertising We will write a custom report sample on Bliss Travels Marketing Plan specifically for you for only $16.05 $11/page Learn More Brand image: Bliss Travels has already created a strong brand image in the industry though it is a family business; Human resource: According to the report of Bliss Travels (2010), it has many efficient employees to ensure quality service for the customers. In addition, experience, innovative idea, the communication skills of the employees and guide will encourage the travellers to longer their tour duration; Internal control: The top executives have strong control over the company, and they follow local laws where it provides. In addition, it has also follow the provision of memorandum and article of association; Organisation structure: It has maintained simple organisational chart to operate more efficiently; Experience: The owner of this company has long experience with strong educational background to enter the global market with its outstanding services (Bliss Travels, 2010); Customer base: Loyal customers are the main strength for the company; Quality: the owner of Bliss Travels is committed to ensure superior quality; Rapid Expansion: Rapid expansion in local and international market help the company to increase market share in global travel and ticketing industry; Other: However, it experiences many positive issues in case of implementation of the decision i n the company, supply chain management, customer relationship management, financial position, growth rate, economics of scale and other factors. Weaknesses Tthis company has many weaknesses besides strengths, such as: Operating cost: The operating expense increases gradually, which can adversely affect the net revenues; Staff turnover: High turnover of the employees is another problem from the company, because they leave the market; Investment: This Company need more investment in order to expand its operation all over the world, so unavailability of the fund from external sources is another problem for the company; Risk Management: The business segment of Bliss Travels demand to assess the risk to ensure risk management system, which will help the company to increase the confidence of the employees as well as the customers. Organisational Goals and Objectives The Bliss Travels in Moonee Ponds has various corporate objectives for the development of its business in the next three years in the existing markets as well as new markets. At present, this company considers few objectives, such as: Bliss Travels has target to boost its annual profit from Moonee Ponds market by 25% within next 3 years; It has aim to expand customer awareness about the Bliss Travels brand from 20% to 35% over the selected period; Doubling the budget within this fiscal year for promotional activities to enlarge loyal customer base of Bliss Travels; Fixing budget for RD in order to research on present market condition, customer’s behaviour and so on; Bliss Travels aims to apply a few more life endowment strategies in order to raise its annual sales by 30% over next 3 years. Marketing Problems and Opportunities Figure 4: External threats and opportunities of Bliss Travels.  Source: self generated Problems Competition: Severe competition among the travel and ticketing companies is one of the major problems for Bliss Travels while competitors quickly copied the new strategies to promote their companies. Financial crisis: the purchasing power of the regular travellers has decreased due to the adverse impact of global financial crisis. Therefore, the outcomes of advertising campaign may not reach at expected level; Customer behaviour: It is really difficult for the marketers of Bliss Travels to understand customers’ behaviour and take measure accordingly, as their mind change frequently; Operating expense: The operating expense of the Bliss Travels is increasing due to many external and internal factors, such as, volatility of the service charge. In addition, the remuneration of the employees need to increase time-to-time to reduce staff turnover, which increase the operating expense; Weather: Bad weather condition or natural disaster can reduce the number of customers of Bliss Travels. However, this is the common problem of all companies in this industry; Environmental issues: Bliss Travels has corporate social responsibility to save the environ ment from pollution but many employees are not enough conscious in this issue; Legal: Bliss Travels is committed to follow local rules but it may have to face legal problems for several issues. Opportunities Growth: Bliss Travels has competence to perform strongly in existing market and enter new zone with outstanding service range; Joint venture: As a new potential company, Bliss Travels has the opportunity to joint venture with local companies or target to merge with multinational companies to get competitive advantages; Technology: Bliss Travels can increase number of new customers by using advance technology for promotional activities, for instance, building e-commerce website to sale the products and carry out integrated marketing communication programme create large customer base; Ownership: It has opportunity to enter the stock market to generate additional capital by changing the form of ownership from private to public. Target Market Travel and ticketing company Bliss Tr avels deal with many business segments, for instance, ticketing and reservations, offers holiday packagers and many other segments. As a result, the marketer of Bliss Travels targets different range of customer groups though it has a common customer base for different segments. However, the target customers of ticketing and reservations segments are mainly tourists, new couples, upper and middle class people, foreigners, high profile customers and businessperson. On the other hand, the marketer of Bliss Travels has target tourists because OECD (2005) reported that Australia experienced huge success from tourism sector and number of tourist is increasing per year. However, OECD (2005) further added that tourism industry contributes 4.2% of national GDP, and 5.7% of total employment; therefore, targeting tourists as main customer group would be prospective for Bliss Travels.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Market Segments Johnson, Seholes Whittington (2008) stated that segmentation is the process to separating a market into different groups of customers by considering different cultural background, personality, and behaviour of the customers, consequently, the marketer of this â€Å"Bliss Travels† conduct research to understand customer behaviour. Bliss Travels (2010) reported that it has design special offer for segmented customer because few customers are brand oriented, but significant parts are cautious group. Control and Review The organisational structure of Bliss Travels in Moonee Land area is simple like other small size companies in this industry. However, this report will suggest the person who will implement the strategy and action plan and the following table makes it clear that the owner of this business will take major decisions, as he is CEO of the company and maintain management team. However, Bliss Travels has memorandum, article of asocial and ethical codes t o control the company in accordance with local legislation, but this marketing plan recommends introducing efficient governance system to control the company and help its stakeholders, clients, and other workforce. Strategies of Bliss Travels E-commerce Model for Bliss Travels Anckar and Walden (2000) added that the travel agents are long familiar with computerized system for booking and reservation from seventies; online web technology has just facilitated them with a wider opportunity to perform all business function such as ticket and hotel booking and reservation tour operation, customer’s communication, payment and including employees’ management and accounts from a single website. To do so Bliss Travels has to integrate e-commerce software or it would be capable to develop a customized website, as it needed, but above all Bliss Travels needed to understand its business model that would be implemented in the website. Figure 5: Travel Agents E-commerce model.  S ource: Self generated from Anckar and Walden (2000) Dikenelli et al (2005) pointed out that for e-commerce strategy for tours travel agent has aligned with agent-mediated framework to develop the website, as the Bliss Travels needed to serve customer from any location, it will integrate paramount practice and trials in transport and tourism with agent for network security, IT service providing, engineering and software amalgamation capabilities. Web site of Bliss Travel Agent Liu (2005) has scrutinized with the nature of changing requirements of the consumers of tourism industry and added that they are gradually less loyal, most of them are taking regular vacation but for shorter period and spend minimum time to selecting their preferred tourism service. It is essential for Bliss Travels to understand how the proposed website would generate an accelerated value chain for as a new entry in the industry by satisfying the customer’s wants- Value extraction: Implication of suc h strategy would facilitate Bliss Travels to increase its operational efficiency by reducing associated costs, upgrading the total process automation including customer and service from airlines, hotels and tour operators; Value capture: The proposed website would smoothly progress the data mining that predict to the management of Bliss Travels how many customers are have visited the site and looking for further information those could be contacted in future for marketing purpose by capturing data; Value addition: This strategy that engrosses Bliss Travels with a linear amalgamation of tourism products to generate more affluent tourism product packages, for instance time worthy mobile SMS services from the website regarding the passengers flight schedule would provide enhanced satisfaction for the customers; Value creation: With this strategic focus, the website would provide an opportunity for Bliss Travels to generate an effectual network connecting service providers, customers , agents, payment processors in a single platform where customers would be capable to take service without visiting Bliss Travels office. Integration of such strategy with an e-commerce website would shift the existing business process of Bliss Travels while it would be capable to make different product and service offering to the huge customers with a single click from the website expanding the assortment of options for the customers. The website will provide further opportunities to utilize the contents optimization to appear easy search result of online payment and account maintenance without any additional cost. Implementation of the website For Bliss Travels to build a website enabled for e-commerce, the necessary elements and stepping are as follows: 1. Managing the Domain Names: It is necessary for Bliss Travels to select the domain name with a unique identity of in the online community, which may not be used by any other company and typing this domain name in the address b ar of web browser all customers can visit Bliss Travels and can purchase any travel product or service. There are lots of companies offer domain name with dot com, dot net dot org, for Bliss Travels it would be wise to take a domain name similar to its company name with dot com or dot biz, the cost for domain registration would be US$ 35 to US$ 60 per annual. Bliss Travels would register for at l lest 3 to 5 years at a time. 2. Website Design: For website design Bliss Travels would prepare a project clarification document its describing its business model and necessary tools that it intend to get in the website and the website developer could understand the requirements and details specification from this document. It is necessary to be the description in easy language for better understanding of the developers. There are huge website developers available in online and in the Bliss Travels would choice to select outsourcing the website developers from Bangladesh, India or China for cost effective solution and the approximate cost would be US$ 750 to US$ 1000. 3. Utility software: Bliss Travels may need different software for accounting and CRM purpose, which would be integrated with the website, in this context the cost would be around US$ 1500 to 2000 and would purchased online. 4. Merchant Account for Online Payment: For online payment system, Bliss Travels needed to integrate Merchant account API for which the company may not to have any upfront fees but have to pay 1 to 3.5 % for each transaction; 5. Website Site Content: It is very important aspect for Bliss Travels to secure the contents of the website to protect copy and paste by any other similar companies, as content need to write with appropriate measure of keyword with the aim to optimizing for web browsers. Thus, Bliss Travels would appoint a content writer where the cost would be US$ 20 to US$ 30 per page. 6. Security measure: For an e-commerce enabled website of Bliss Travels, security measu res are the major issue to emphasis customer’s and employees individual password integration, SSL certification, VeriSigns Authentication and so on. For the user’s password and captcha generation, it would be website developers responsibility and other security measures would be integrated with website hosting package. 7. Hosting and Trail Run: Bliss Travels would select suitable hosting company with high bandwidth to host its website with unlimited web space and the associated cost would be US$ 50 to US$ 75 per year depending on the bandwidth. After competition of the website, Bliss Travels will first upload it to the hosting server for trail run with the objective to remove errors and then go for commercial use. Action Plan of Bliss Travels Phase 1: Web designing and hosting It has already included that the owner will take the advantage of e-marketing to attract new customers, so, it should need design a web designing and hosting in order to step forward in next act ivity. Phase 2: IMC Campaign Bliss Travels notes the importance of â€Å"building close relationships with customer†; therefore, it will conduct the IMC campaign in order to aware people about the importance of visit in a new place, and the contribution of this company to make the journey more interesting way. The owner of Bliss Travels should appoint two new employees to co-ordinate the IMC campaign and to complete initial activities, such as, they will make promotional video, select target audience, and prepare suitable slogan, write web content and so on. Phase 3: Reducing Service Charge and operating costs This marketing plan recommend the owner of Bliss Travels to conduct research on the market situation, external business environment, the position of the competitors, the influence of global economic downturn, market demand, and buyer attitude to redesigning the pricing of its services. In addition, Bliss Travels has experienced intense competition to operate business in Moonee Ponds area, which affects the integrated market share of the company; consequently, reform of pricing structure is one of the most crucial criteria to sustain in competitive market while all local competitors setting price considering customers’ financial capability. However, it is important to mention that the marketers of Bliss Travels would like to reduce its operating cost by 15% within the fiscal year 2013 because Kotler Keller (2006) and David (2008) stated that cost control is an effective strategy for the company. Table 1: Action Plan of Bliss Travels Action Tasks Functions Start Date Duration Costs Phase One Web designing and hosting Initially it should require to find out the web designers or programmers to design a dynamic Website with e-commerce facilities Integration of the software for maintaining the customer relationship management Search Engine Optimization (SEO), advertisement through social networking sites, website development, blogs, e-mail, online advertising in different areas) and an aggregate development of IT processes to deliver simple IT operations 01 July 2011 2 Months The approximate cost would be US$ 750 to US$ 1000 if Bliss Travels uses low cost web designers otherwise, it should require up to US$ 5000 Web content costs US$ 25 per page It should require US$ 100 to $250 Phase Two IMC Campaign It should require to select target audience, prepare a strategic plan and other tactical plan in order to conduct the program smoothly Recruit two managers for co-ordination and 10 employees to help the managers The target customers are the target audience for the IMC campaign and it should require to make video for the campaign It should have many volunteers. Therefore, it should require mainly advertising in various media (including television, print media, direct mails) to aware the target audience 15 November 2011 6 months Salary $750 per Promotional activities $1000 Advertising costs $10000 Phase Three Reducing Service Charge and operating costs Redesigning pricing strategy by conducting market research and reduce the operating costs by developing the efficiency level of the employees and managing the company more efficient way Reduce unnecessary costs 01 October 2011 6 months Reference List Anckar, B Walden, P. (2000) Becoming Your Own Travel Agent: A Web of Potentials and Pitfalls. [pdf] Available from: Bliss Travels (2010) About Us. [Online] Available from: Bliss Travels (2010) Special Offer. [Online] Available from: Bliss Travels (2010) Travel Services. [Online] Available from: David, F. (2008) Strategic Management: Concepts and Cases. 12th ed. London: Prentice Hall. Dikenelli, O. Topaloglu, Y. N. Erdur, C. ÃÅ"nalir, O. (2005) An Agent-Mediated E-Commerce Framework For Tourism Domain. [pdf] Available from: srdc. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2001) Strategic Management. 4th ed. South-Western Thomson Learning. Johnson, G. Seholes, K. Whittington, R. (2008) Exploring Corporate Strategy: Text Cases. 8th ed. London: FT Prentrice Hall. Kotler, P. Keller, K. L. (2006) Marketing Management. 11th ed. Prentice Hall. Liu, S. (2005) A Theoretic Discussion of Tourism E-commerce. [pdf] Available from: OECD (2005) Tourism Industry in Australia. [pdf] Available from:

Saturday, February 22, 2020

Communication Frameworks, Models and Methods in Social Work Practice Term Paper

Communication Frameworks, Models and Methods in Social Work Practice - Term Paper Example As per my personal view, the need for forming efficient communication capabilities is mainly required for understanding the cultural norms as well as the traditions of others. It would be vital to mention in this similar concern that the development of effective diverse communication skills through a better understanding of theoretical frameworks or models can also be applied in the context of performing best social work practices. Together with the individuals and the modern business organizations, the requirement for continuously developing a diverse set of communication skills is also indispensable for supporting the best practices of social work. This can be justified with reference to the fact that the development of communication skills would certainly support in conducting best social work practices through the acquisition of valuable information, conveying the same to others without distortion and contribute in making effective decisions (Koprowska, 2010). Prior to analyzing the communication frameworks, models and methods that are persistent within the social work practice, it is quite indispensable to acquire a brief idea about the notion of communication and its different ways or modes. From a theoretical perspective, â€Å"communication is a two-way process in which there are an exchange and progression of ideas towards a mutually accepted direction or goal† (Kaul, 2000, pp. 2).  Ã‚